Learn tips and tricks directly from senior marketing leaders at Costco, Cisco, Petco, GNC, and more on how to get buyers' attention, shorten sales cycles, and drive revenue.

• The best way to get martech buyers' attention
• The best -- and worst -- things you can do in a pitch
• How to establish, empower, and advocate your solution within the organization
• The ultimate ways to respond to RFPs, customizations, and discount
• How to take the headache out of procurement