There are mixed opinions on whether a recession is on the horizon, and if so, will recovery be a hard or a soft landing. The reality for tech sellers is that buying organizations are taking notice of the economic uncertainty, which is driving a more cautious approach to investing.

In this guide, we walk through what tech sellers can expect in 2023:

• 7 key themes of what enterprise tech sales teams can expect in a slowdown - from adjustments in the sales cycle to shifting business goals.

• Vital questions to ask to align the sales process to the buying process and build out your account plans.

The result?

Anticipating these changes to buying processes and taking a proactive approach will lead to better outcomes for both sellers and buyers.