Seleste Lunsford, Chief Research & Strategy Officer, Emissary
Jon Pedersen, former CFO, iHeartMedia

Emissary recently did a survey of our advisors and in 85% of recent purchases over 85% someone in finance played a significant role on the buying committee.  So on today’s Buyer’s Seat we are going to talk about how to sell to those decision-makers.

To give us the buyer’s point of view, we are pleased to have Jon Pedersen with us. Jon has been a CFO for over 20 years including his current role at HealthPlanOne and previously at iHeart Media-Markets, among others.