Six Missteps in
and what CISO's want you to do instead
The security space is booming: spend is growing at over 13%.
Yet... despite such broad demand, the sale of security solutions remains challenging.
In a recent survey, only 31% of CISO’s are finding the value they need from vendor salespeople. There are 6 major missteps that are driving dissatisfaction and preventing better security sales outcomes. We break it down into:
- What are the major gaps from the CISO perspective.
- How each of these missteps are within your control to fix.
- Guided questions to analyze and improve your sales approach.
PLUS: Additional resources for Security sales teams to gain the competitive edge.