Six Missteps in
Security Sales:

and what CISO's want you to do instead

ciso persona

The security space is booming: spend is growing at over 13%.

Yet... despite such broad demand, the sale of security solutions remains challenging.

In a recent survey, only 31% of CISO’s are finding the value they need from vendor salespeople. There are 6 major missteps that are driving dissatisfaction and preventing better security sales outcomes. We break it down into:

  • What are the major gaps from the CISO perspective.
  • How each of these missteps are within your control to fix.
  • Guided questions to analyze and improve your sales approach.

PLUS: Additional resources for Security sales teams to gain the competitive edge.


Get the Guide for Inside Insights on the 6 Security Sales Missteps Preventing Better Outcomes: