How Execs Buy Enterprise Software

The difference between winning and coming in second is highly influenced by factors under seller control.

Emissary recently surveyed 673 executive technology buyers within our human intelligence network to learn how buying processes had transformed as organizations fully exit pandemic-era approaches and prepare for potential economic challenges in 2023.

In this guide you will receive:

• Buying cycles and decision-makers involved.

• What selection criteria really separates first place from the runner-ups.

• What factors trump costs in selecting a vendor.

• How the buying process varies by industry sector and economic outlook.