SUMMER 2021 SNAPSHOT
Buyer Snapshot: Get the Meeting
How Today's Tech Buyers View Vendor Outreach.
We asked 191 senior executives, responsible for billions of dollars in technology spend, how they view the barrage of outreach they receive from technology
marketers and sellers. They shared what stands out—both positively and negatively—when it comes to communication channels, tone, messaging,
Of course, getting the attention of buyers has never been easy. Investment in ABM, demand generation, SDR teams, digital marketing efforts, and more is the norm. But the data shows that today’s volume of outreach is overwhelming buyers, making this perpetual challenge even harder.