Buyer Snapshot: Tech Buyers Want to Buy But Expect More Playbook


Where Organizations Are Today And Where Sales And Marketing Opportunities Might Be.

In June 2020 we asked executive-level Fortune 500 technology buyers in the Emissary human intelligence network how things were going. Were they buying technology solutions? If so, what was on the wish list? And why? They told us that they were still buying technology, though perhaps in different categories than before and with different processes.

Just over a year later, we checked back in to see what has changed — and what those shifts mean for sellers and marketers.

Tech Buyers Want to Buy But Expect More