The Complete Guide to Standing Up – or Refining – Your Account Planning Discipline.

Set the stage for a thorough analysis of an account, building (and rebuilding) strategies, and determining actions to take and investments to make.

Build a program that helps overburdened enterprise tech sellers to more efficiently - and effectively - evolve existing accounts:

• Define ‘Account Planning’ for your Organization
• Formally Launch (Relaunch) Your Program
• Determine Which Accounts Merit Planning
• Standardize ‘The Plan’
• Drive a Cadenced Discipline
• Counter the Time Objection