“Red sky at morning; sailors take warning!” How can you tell if there is a red sunrise in your account plan?

Seafarers have long noticed that red skies at sunrise are often followed by dangerous weather.

Similarly, the most successful account executives and their leaders can look at an account plan and predict stormy weather ahead. 

In this guide, we give you 9 signs that you have a risky plan:

• Identify issues well before they are problematic.
• Action items on how to resolve each of them.
• Additional resources to improve your account planning.

Anticipate these issues, take corrective action, and earn the right to smoother sailing.