There's a lot of hype around ABM, and there's no doubt that account-based marketing can yield positive results. But without the right skills and strategy in place, it can feel like you're spinning your wheels.

In this free guide, you'll find: 

• Step-by-step process on building account plans
• How to create personas 
• Templates you can use for your account planning
• Actionable tips for executing a winning strategy
• A rundown of the latest ABM vendors and solutions
• Real-world examples of ABM success
• And more

Download your playbook now using the form to the right.