In this white paper, we'll revisit the four Cs that drive ABM success:
Companies: Does your target account list accurately reflect current market potential? Or past conditions?
Contacts: Do your persona definitions and decision-maker lists reflect recent changes to technology buying roles?
Communication: Is your messaging flexible enough to bridge between immediate “fix it” needs and longer-term transformational strategies?
Conversion: Are you extending ABM support far enough along the entire customer journey?